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by Chris Small
The biggest source of my online income continues to be
from participating in and promoting Affiliate programs. They provide a steady
flow of checks to the mail box. Some of these checks are for just a few
dollars, and some of them are for several hundred dollars. But all of them are
a direct result of the principles that we will be discussing in this report.
The simplicity of representing a ready made marketing
concept is truly enjoyable. All the hard work has been done in advance by the
company. Your job is simply to market the product or
Please note that while this article is not intended to
offend anyone, it is going to be direct and to the point. The candy coating
has been removed.
It always amazes me when I look at the stats of People
who join Affiliate Programs. Over 90% of them do
absolutely nothing. They don't even so much as click onto their own
affiliate page. Some of this may be due to a lack of knowledge or
understanding of the process. Some have the impression that simply signing up
will make them a success. But, the biggest reason, in my opinion, is that they
just lose interest. They only have as much interest as it takes to get signed
up and hope that the company or their upline will make them rich. They decide
to "give it a try" and see what happens.
Basically, what it boils down to is that the new
affiliate marketer must believe in the program AND
IN THEMSELVES enough to take some serious action. Now if you
are the type of person who is very intent on building a big affiliate income,
keep reading. If you are only casually interested in Affiliate success, this
article is not for you.
and Services that YOU Believe In
First of all you must find a program that gets you
excited. Yes, even with the anonymity that the Internet offers, your
enthusiasm will be reflected loudly in your written words. Remember this, most
people will make their purchase because of a testimonial or personal
recommendation. Simply pasting pre written company materials
is not going to yield the number of sign ups and sales that you want. You are
going to have to communicate directly to the heart of your prospects. In order
to do this effectively, you must exude enthusiasm and
Personal endorsements and testimonials are going to
provide far more credibility than banner ads and pretty pictures ever will. You
must have them. Write your own. Ask your customers for feedback. Ask
your upline for their testimonial. Ask your downline. Get as many legitimate
words of praise for the program that you are promoting as possible.
Have you ever seen the ads that read; "I lost xx
pounds - ask me how". They are everywhere; in newspapers, on buttons that
people wear, Laundromat bulletin boards, bumper stickers, etc.. As distasteful
as they may be, they are a testament to the power of personal testimonials.
Utilize the Full
Value of Ezines
The most effective way to reach your prospects is
through ezines. I won't go into all the reasons why you should have your own,
there are already many fine articles on that subject. See http://www.worlddealcenter.com/ezine.htm
for a good one. Let's just say that if you don't publish your own ezine, then
you will have to pay someone else who does to present your marketing message.
Even if you do have your own ezine it is very wise to
buy or barter advertising space in other Internet newsletters to
increase your exposure.
There are several ways present
your message in ezines. The most common, but least effective, is
through the use of classified ads. They do work,
and are cheap to buy, but you will see far better results with a higher
profile ad. Placing your message at or near the top of the publication gives
it a much better chance of being seen. These "Sponsor
Ads" or "Featured Ads" not
only stand out from the rest of the ads, but they carry more credibility too.
Also, many publishers will allow you to include more copy in the higher paying
In your own ezine you can take your liberties and write
full articles that discuss the merits of your affiliate program. This can be a
very effective method, but you need to remember to write
it with the readers interests in mind. Nothing turns people off faster
than blatant self serving commercials. Always use the WIIFM principle. The
reader needs to know, "What's In It For Me".
The Best Method
The absolute best way that I have found to promote any
product or service on the Internet is by sending out special news releases or
time sensitive updates to a targeted list of opt-in ezine subscribers. These solo
mailings are separate from the regular ezine. They focus only on one
program, or aspect of it. The results are astounding. Usually within a few
hours you will see 90% of the action. If the copy is
written well you can see a very high response rate.
Use Your Stats
One last method that helps me to focus my promotions
effectively is simply to study the site logs and stats pages. Many Affiliate
companies will provide you with a program stats page. Most of them are only
about hits, sign ups and income. This is good information to know, but it
doesn't let you know which ads are working the best. That's why I like to create
redirect pages on my site that are trackable in my site server logs.
Here's how it works. You
create an ad for XYZ affiliate and place it in an ezine (or on a web page).
Instead of putting in a link to your affiliate page address, you would create
a page on your site that automatically sends the visitor to the affiliate
page. Each ad that you use would lead to a separate redirect page. There are
two main benefits to this. 1) The link address is going
to look more professional and probably shorter. eg www.yourdomain.com/xyz3.htm.
2)You will be able to see in your server logs which
ads are drawing the most hits. For more information about the mechanics
of this, read one of my previous articles "Little known Secrets of
HTML" at http://www.worlddealcenter.com/HTMLsecrets.htm.
One caveat. There are literally hundreds and hundreds of
Affiliate programs floating around on the Internet for all kinds of products
and services. Some of them are dogs. They just
won't work, regardless of how well you promote them. Be wise in selecting the
one(s) that you are going to invest your time and money into.
When you find a good one, practice the above methods,
along with your own creativity and enthusiasm, and you
too will experience the joy of opening envelopes with large checks in them.
I look forward to reading YOUR success story.
Chris Small is a cyber
entrepreneur and host of several
successful websites. If you would like to read more articles
like this by Chris go to www.worlddealcenter.com/reports
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