By Chris Small
Does honesty Sell? Is it still the
Surely on the Internet of all places you can get away
with some indiscretions. Iíll just copy and paste this couple of lines and
call them my own After all, whoís going to know the truth anyway? A little
white lie here, and an exaggeration there, maybe an out and out boldface lie
about a minor point.... come on itís no big deal. Everybody does it, don't
they. If I get caught plagiarizing Iíll just say that it was meant as a form
You can find all kinds of ways to justify improper
presentation of the facts, and you can even get away with it - some of the
time. We all know the old saying - "You can fool some of the people all
of the time..., and you can fool all of the people some of the time..., but
you can't fool all of the people all of the time."
In this enlightened day and age with World Wide
communications happening at the speed of email, is it really wise to take a
chance on "some of the people" finding out on you? When it comes to
the Internet, people tend to look at your words even more skeptically. The
"some of the people" that you CAN'T fool represent a much bigger
portion of the Internet population.
The truth is, that it is actually in your own best
interest to be honest. If you are planning to maintain a long term successful
presence as an Internet Marketer the only real asset that you can depend on is
your credibility. Without credibility, youíre finished.
Let me give you a real example.
Many months ago I subscribed to a newsletter that was
put out by a successful marketer. Letís call him M. I always looked forward
to receiving Mís e-zine every week (and still do) because of the valuable
content that is in it. So do many other people. At the time that I started
subscribing M had maybe 1,000 subscribers, or so.
Recently another marketer came out with an info product,
and launched it very successfully. weíll call him K. You may have even seen
some of the ads for it. The only problem was that K didn't use all original
material. He freely copied some of Mís early work and forgot to give the
credit to M. He tried to pass it off as his own work. Not a wise idea K.
You see M eventually found out and published an article
about it to his readers (now 20,000 plus) showing his words from previous
work, side by side with Kís words (including page and chapter numbers). The
words were identical. Weíre not talking about a couple of sentences either.
These were full paragraphs containing Mís opinions and personal views.
Since then I haven't seen Kís product promoted
Honest, is something that you have to decide to be
BEFORE you launch your marketing campaign. K might have forgotten that he even
copied Mís work and inadvertently put it out as his own. He may have
intended to change the message and put it into his own words... but he
didn't... and now must pay the consequences.
There are some people who seem to break the rules and
still get away with it. Or do they?
Do you think that Bill Clinton would like to take back a
few moments of time when he thought the World wasn't looking? Uh huh! When
some of his indiscretions were originally revealed to the world, do you think
that he regrets not coming clean and admitting to the truth right then? Uh
huh! To this day, one of the most highly read pieces in the history of the
Internet was the Monica Lewinski testimonial.
But in spite of all this he still managed to hang on to
his job and marriage. Did he get away with it? Hardly! He has become the butt
of more jokes than the day is long. How many times has he appeared in
Lettermansí top 10 list? The office of the Presidency has become tarnished
irreparably. And his marriage is certainly not one to model. Yeah, heís
still got the top job, but was it worth it? I don't think so, do you?
Yes, honesty does sell, and yes it is still the best