Of Net Success..."
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By Chris Small
What are the elements of a
successful Internet presence? And how much will they cost me? These
are the two most commonly asked questions from people just starting
out. Following is a rough guide and some general prices.
1) Your own unique
This means www.nameofyourchoice.com.
Yes if at all possible, shorter is better, but more importantly make
sure that the domain name that you choose is descriptive of your
site and/or easy to remember. Try to make it distinctive and easy to
Cost to register the name with
InterNic $70 for the first two years - $35/year
thereafter. Now you can register
through the World Deal Center for a fraction of that. Click
Here for the details.
Cost for Domain hosting There are
several options here depending on what you want to achieve. It is
possible to get domain hosting for free (as long as you don't mind
other ads all over your site and no customer service) You could also
find yourself in the situation of paying out hundreds of dollars per
month for a major hosting package.
My recommendation is to go with an
affordable full service host. When you're starting out you will
definitely discover challenges and questions - having a customer
service staff at your beck and call can be a real life saver. Expect
to spend between $15 to $30 per month for a
A professional looking layout and design of your pages - that is
consistent throughout your site.
That critical first impression is
accentuated on the Web. In real life, you can present several facets
of yourself. If you're a little weak in one area you can often
compensate in another. A smile can overcome many inadequacies. On
the click, click web, you only get one crack at it so you had better
be good or your visitor is gone, and you can't phone them up for a
It is not necessary (or even
advisable) to display dazzling graphics and special effects in a
business web site. Would
you go to a job interview dressed in a bright orange bikini shorts
with a loud Hawaiian shirt, and a flashing
neon light on your head, humming a tune to a Madonna song? Of
course not! So don't do that with your web site either.
Keep it clean, polished and on a
professional level. Be the "Man from Glad". The cost for a
professional webmaster to design your site can range from $35
a page to as much as several hundred per page. A complete
site design can cost in the range of $2,000 to
$6,000 depending on the features that you implement. You can
also opt to do some or all of it yourself.
Let the people know that you exist.
We all know about the millions of
people that are out there surfing the web. Many of them looking for
a product or service such as yours. The opportunity is incredible.
BUT - They won't come to your site, unless you call them.
Get the word out. Register with the
Search Engines, Buy (or swap) some banner space, invest in some ads
in the ezines (one of the most cost effective methods), do some
off-line promotion, offer the visitor something of value, etc..
Engine submissions are free, but if you wish to have a top 20
listing (there's not much point in being listed at #1221) you will
have to hire a professional placement company. You should wait until
you are firmly established before spending the several hundred
dollars that these people will demand.
The cost for much of your promotions
can be very low or even FREE. However at some point you will
probably find that it is necessary to spend a few dollars to get
exposed to your ideal market. For example many low circulation ezine
ad spots can be bought for as little as five
One word of caution
though, DO NOT SPAM PEOPLE! The results could be much worse than the
greedy list brokers will ever tell you.
4) Give people a
reason to come back.
Studies have shown that we usually
need an average of seven impressions before we decide to make the
purchase. That does not bode well for reaching the casual surfer
who happens across your site as they are looking at scores of
You need to install Traffic
Generators on your site. Some examples are: Free
software, Free ads, Valuable information that is not available
elsewhere, Free opportunities, Free Reminders Service,
Free downloads, Free Post Cards, etc..
effective and useful way of staying in touch with your
visitors is by encouraging them to sign up for
your ezine or newsletter. This way they will see your words
over and over again, and you have an opportunity to establish a
relationship with them. Please note: an ezine is a service that YOU
provide to your visitors. You need to give them a reason to start
subscribing and you must also keep giving them a reason to stay
The cost to implement many of the
"Traffic Generators" is quite low. In many cases you can
invest some time and set them up for free yourself. The ezine will
require a list server - $100 - $300.
You should be able to recover the initial cost very quickly by
selling ads to other related web sites.
These are admittedly very general
suggestions. You will need to do some detailed research before
investing your hard earned money. It is a very good idea to visit
your favorite search engine and investigate several companies who
offer these services before you jump in.
I would be glad to offer my own
personal recommendations to you as well. Just send me an email with
your questions. You can send me email at: email@example.com.
Until next time...
Chris Small is a cyber
entrepreneur and host of several
successful websites. If you would like to read more articles
like this by Chris go to www.worlddealcenter.com/reports
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