NOTE: Bookmark this page now so you can come back to
it to re-read as often as you like. PRESS CONTROL-D NOW.
by Chris Small
We've all seen the ads for Search Engine placement
services or training courses on how to get a top 20 listing for your site.
They tease and tantalize with very logical sounding theory. We read of how
their research has turned up some startling new revelations about a new Search
Engine algorithm . Some of them will even post testimonials from previous
clients telling how well their site fared after getting a top placement from
xyzplacements. Blah, blah, blah....
There is only one criteria that will
prove their claims: That
is the CURRENT ranking of their own website in the various Search Engines.
Just a few days ago I read what looked like a very well
researched and informative article about Search Engine placements.
I was excited! Finally, someone who knew what the heck
they were talking about. Of course I immediately went to her site and found
even more compelling copy. WOW! Where do I sign?
For only $75 I can get an 84 page report that shows me how to properly prepare
my site for top 20 listings.
I was just about to place the order when a thought
occurred to me. In the article, they talked a lot about link popularity, having
other sites link back to yours. Hmmmm, might be worth a little trip to
the AddMe site popularity service http//www.addme.com/sitepop.htm.
What did I find?
Zero links back to her own marketing site... Wait
minute, there must be some mistake here. Maybe this isn't a page that she
shares links with - even though that was one of her strongest points. Tried
another page on the site. This one was a little better, 103 links. And
another, and another... All with similar or worse
Gosh, most sites easily get twice that many links
without even trying. Well, I thought, maybe this isn't fair to her. The
real test is where her page ranks in the Search Engines. So I looked at
the meta tags that had been placed in the source code of the main page. Lots
of good key words there. I took some of them and went to the Search Engines.
None of the key words in
the Meta tags brought this site up in the top 30 listings.
As was so clearly stated in the article that this great
webmaster had written, "if your web page is not in
the top 10 to 20 listings you might as well not be listed at all".
Why on earth would we want to spend 75 bucks on a report
that is written by someone who either doesn't practice what they preach, or is
out and out lying to us?
Now don't misunderstand me. There
are certainly some very knowledgeable people who understand the search
engines very well. Just make sure that you put them to
the test BEFORE you send them your money.
There is a lot to learn on the subject. Each engine
treats their rankings differently. Just because your page lists high on one
Search Engine doesn't mean that it will get a good listing on a different one.
In fact, quite the contrary. A Webmaster can't possibly keep up with the
unending changes to the ranking wars all by themselves. The
services of skilled and knowledgeable Search Engine specialists have never
been more important.
Chris Small is a cyber
entrepreneur and host of several
successful websites. If you would like to read more articles
like this by Chris go to www.worlddealcenter.com/reports
If you enjoyed this
article and would like to receive more
just like it, subscribe to our weekly newsletter WebSmarts
will always find a high quality
article on some aspect of Internet
Marketing and promotion. It will either be
written by Chris or a guest
author. Sometimes we will interview a successful
Our goal is to put you in front of the very best
marketing and self improvement information on the net.
Sign up today, it's
your email address and click Subscribe
will not share your email address with anyone for any
removal instructions are included in every issue.
Click here for a sample